Lavazza - Cold Drink Launch CampaignI worked on a launch campaign for Lavazza Cold Drinks, focusing primarily on OOH billboards. We started from the creative concept of an "explosion of pleasure", developing it into a full-fledged visual execution. The project included a high-end photoshoot and close collaboration with prestigious 3D artists from the Ficca Luciano studio in New York.
This experience was a significant growth opportunity for me, enhancing my skills in art direction, team management, and high-level production workflows. It strengthened my ability to translate abstract concepts into striking visuals, work seamlessly with multidisciplinary teams, and coordinate complex projects from ideation to final execution.