Rio Mare - Social ActivationFor April Fool’s Day, I created a playful social activation for Riomare, imagining the launch of an unexpected new product: a bottled perfume with a tuna scent. We treated it like a real luxury fragrance drop — complete with a sleek bottle design, teaser videos, close-up product shots, and a dramatic campaign name. The fragrance? Aqua De Thon The internet loved the twist, and the activation sparked tons of engagement, comments, and shares. It was a fun way to blend the world of beauty with Riomare’s iconic identity — and to remind everyone not to take things too seriously, at least for one day.
We launched the product on social media with a dramatic video reveal, showcasing the elegant perfume bottle and highlighting its unique "tuna-scented" fragrance in a luxurious, almost sensual tone. The aesthetic and tone mimicked high-end perfume ads to keep the illusion believable. After sparking curiosity and conversation, we revealed the twist — it was all an April Fool’s joke. The playful concept generated strong engagement, making people smile while cleverly reinforcing Riomare’s brand personality with a light-hearted and unexpected twist
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