Telekom - Activation
To highlight its commitment to innovation and well-being, Telekom launches Grip to the Future—the first-ever ergonomic phone cover designed to help prevent arthritis. Blending tech and healthcare, the activation turns a simple accessory into a statement of care. Developed with medical experts and stylishly engineered, the cover was unveiled through a series of interactive pop-ups across major cities. Visitors could test the product, scan their grip strength, and learn about joint health—reinforcing Telekom’s role not just as a tech provider, but as a partner in everyday life.