VIRGINIA

Art Director

Art, parties and people’s lover

EDUCATION

2018 - 2021
IED
European Institute of Design, Rome.
First level academic diploma in Design
of Communication.

SKILLS

Photoshop
Illustrator
InDesign
Premier

WORK EXPERIENCE

JULY 2021 - NOVEMBER 2021
Internship as Art Director in Vmly&r Commerce, in WPP’s groupe, Rome.

NOVEMBER 2021 - MAY 2022
Internship as Art Director in Saatchi&Saatchi Rome.

JULY 2022 - OCTOBER 2024
Junior Art Director in LePub Milan.

OCTOBER 2024 - NOW
Art Director in LePub Milan

Who am I?

That’s a really good question. I’m not sure I have a full answer yet, but here’s what I can tell you:

I was born and raised in Rome, and I’m an art director who’s always been drawn to creativity in all its forms. I love turning ideas into visuals that connect, surprise, and stick with people.

When I’m not designing, I’m probably dancing to whatever music’s playing or chasing the buzz of live concerts. I feel most at home by the sea, in nature, or around a table with good food and good people. I grew up pretty calm and responsible; ‘the kind of kid who always stayed inside the lines’, but now I’m all about embracing every shade of life.

Creativity isn’t just what I do, it’s how I see the world. I’m here to live it fully: with heart, curiosity, and a little bit of wild.

Toblerone - Key visual Crafting

I had the pleasure of crafting the visual elements that brought the brand’s iconic identity to life in a fresh and compelling way. My role involved creating a visual language that honored Toblerone’s heritage while introducing modern, eye-catching aesthetics that would resonate with today’s audience. From concept to final execution, I carefully curated each visual component to reflect the premium quality and unique character of Toblerone. This project included everything from overseeing the design of packaging and promotional materials to guiding the overall visual narrative, ensuring a cohesive and impactful representation of the brand across all touchpoints.

Telekom - Activation

To highlight its commitment to innovation and well-being, Telekom launches Grip to the Future—the first-ever ergonomic phone cover designed to help prevent arthritis. Blending tech and healthcare, the activation turns a simple accessory into a statement of care. Developed with medical experts and stylishly engineered, the cover was unveiled through a series of interactive pop-ups across major cities. Visitors could test the product, scan their grip strength, and learn about joint health—reinforcing Telekom’s role not just as a tech provider, but as a partner in everyday life.

Stroili - Shooting & Social Campaign

I worked as an Art Director on a social media campaign for Stroili, leading the launch of the Diamade campaign. I was responsible for the entire creative concept and the full execution of the photoshoot, from selecting the models to overseeing the shots on set.

This project was a major growth experience for me, both in terms of skill development and team management. It strengthened my ability to lead a campaign from concept to execution, enhanced my art direction expertise, and deepened my understanding of coordinating a team to bring a creative vision to life.

Lavazza - Cold Drink Launch Campaign

I worked on a launch campaign for Lavazza Cold Drinks, focusing primarily on OOH billboards. We started from the creative concept of an "explosion of pleasure", developing it into a full-fledged visual execution. The project included a high-end photoshoot and close collaboration with prestigious 3D artists from the Ficca Luciano studio in New York.

This experience was a significant growth opportunity for me, enhancing my skills in art direction, team management, and high-level production workflows. It strengthened my ability to translate abstract concepts into striking visuals, work seamlessly with multidisciplinary teams, and coordinate complex projects from ideation to final execution.

Rio Mare - Social Activation

For April Fool’s Day, I created a playful social activation for Riomare, imagining the launch of an unexpected new product: a bottled perfume with a tuna scent. We treated it like a real luxury fragrance drop — complete with a sleek bottle design, teaser videos, close-up product shots, and a dramatic campaign name. The fragrance? Aqua De Thon The internet loved the twist, and the activation sparked tons of engagement, comments, and shares. It was a fun way to blend the world of beauty with Riomare’s iconic identity — and to remind everyone not to take things too seriously, at least for one day.

We launched the product on social media with a dramatic video reveal, showcasing the elegant perfume bottle and highlighting its unique "tuna-scented" fragrance in a luxurious, almost sensual tone. The aesthetic and tone mimicked high-end perfume ads to keep the illusion believable. After sparking curiosity and conversation, we revealed the twist — it was all an April Fool’s joke. The playful concept generated strong engagement, making people smile while cleverly reinforcing Riomare’s brand personality with a light-hearted and unexpected twist

.

Toblerone - Social Campaign

I worked as an Art Director on a social media campaign for Toblerone, overseeing both the concept development of editorial formats and the crafting of creative proposals. It was a collaborative project that involved launching social activations such as The Tiny Microwave and The Grinder, alongside smaller editorial activations.

This experience was a significant growth opportunity for me, both in terms of skill development and team management. It enhanced my ability to balance creativity with strategic execution, strengthened my crafting and art direction skills, and deepened my understanding of leading a project within a team dynamic.

Legambiente - Print Campaign

Legambiente is an Italian environmental organization focused on sustainability, ecological awareness, and climate action. It promotes environmental protection through advocacy, education, and concrete initiatives like clean-up campaigns and sustainable development projects.

I worked on a multi-subject billboard campaign for Legambiente as part of a university project.