Virginia Stamegna - Art Director

VIRGINIA
Art Director



Rome, 1999
Art, parties and people’s lover



EDUCATION

2018 - 2021
IED
European Institute of Design, Rome.
First level academic diploma in Design 
of Communication.


SKILLS

Photoshop
Illustrator
InDesign
Premier


WORK EXPERIENCE

JULY 2021 - NOVEMBER 2021
Internship as Art Director in Vmly&r Commerce, in WPP’s groupe, Rome.


NOVEMBER 2021 - MAY 2022
Internship as Art Director in Saatchi&Saatchi Rome.


JULY 2022 - OCTOBER 2024
Junior Art Director in LePub Milan.


OCTOBER 2024 - NOW
Art Director in LePub Milan.

Toblerone - Key visual Crafting I had the pleasure of crafting the visual elements that brought the brand’s iconic identity to life in a fresh and compelling way. My role involved creating a visual language that honored Toblerone’s heritage while introducing modern, eye-catching aesthetics that would resonate with today’s audience. From concept to final execution, I carefully curated each visual component to reflect the premium quality and unique character of Toblerone. This project included everything from overseeing the design of packaging and promotional materials to guiding the overall visual narrative, ensuring a cohesive and impactful representation of the brand across all touchpoints.
Stroili - Shooting & Social Campaign I worked as an Art Director on a social media campaign for Stroili, leading the launch of the Diamade campaign. I was responsible for the entire creative concept and the full execution of the photoshoot, from selecting the models to overseeing the shots on set.

This project was a major growth experience for me, both in terms of skill development and team management. It strengthened my ability to lead a campaign from concept to execution, enhanced my art direction expertise, and deepened my understanding of coordinating a team to bring a creative vision to life.
Lavazza - Cold Drink Launch CampaignI worked on a launch campaign for Lavazza Cold Drinks, focusing primarily on OOH billboards. We started from the creative concept of an "explosion of pleasure", developing it into a full-fledged visual execution. The project included a high-end photoshoot and close collaboration with prestigious 3D artists from the Ficca Luciano studio in New York.

This experience was a significant growth opportunity for me, enhancing my skills in art direction, team management, and high-level production workflows. It strengthened my ability to translate abstract concepts into striking visuals, work seamlessly with multidisciplinary teams, and coordinate complex projects from ideation to final execution.
Toblerone - Social CampaignI worked as an Art Director on a social media campaign for Toblerone, overseeing both the concept development of editorial formats and the crafting of creative proposals. It was a collaborative project that involved launching social activations such as The Tiny Microwave and The Grinder, alongside smaller editorial activations.

This experience was a significant growth opportunity for me, both in terms of skill development and team management. It enhanced my ability to balance creativity with strategic execution, strengthened my crafting and art direction skills, and deepened my understanding of leading a project within a team dynamic.


Legambiente - Print CampaignLegambiente is an Italian environmental organization focused on sustainability, ecological awareness, and climate action. It promotes environmental protection through advocacy, education, and concrete initiatives like clean-up campaigns and sustainable development projects.

I worked on a multi-subject billboard campaign for Legambiente as part of a university project.