Virginia Stamegna - Art Director
Insalatissime Rio mare - Integrated CampaignFor the 2025 launch of Rio Mare Insalatissime, we developed and executed a fully integrated communication strategy aimed at repositioning the product as the go-to choice for convenient, healthy, and flavorful meals — perfectly in line with modern, on-the-go lifestyles.

Strategic Objectives

  • Reinforce brand leadership in the ready-to-eat tuna salad segment.
  • Attract a younger, health-conscious audience.
  • Drive product trial during the spring–summer season, leveraging peak consumption periods.

Key Activities


1. Creative Concept & Messaging
We built the campaign around the idea of “Ready When You Are”, highlighting the product’s convenience without compromising on taste or nutritional value. Messaging focused on flexibility, portability, and freshness — perfect for work lunches, picnics, or post-gym meals.

2. Content Production
We produced a series of multi-format assets:
  • TV and digital video spots featuring dynamic, real-life moments.
  • Social-first content for Instagram, TikTok, and Meta platforms.
  • Still-life and product photography for e-commerce, POS, and CRM use.

3. Influencer & Creator Marketing
We activated a network of health-focused and lifestyle creators across Italy and select European markets, who co-created snackable content showcasing Insalatissime in authentic, everyday settings.

4. Media & Digital Activation
A full-funnel media strategy across programmatic, social, YouTube, and DOOH ensured strong visibility during launch, with retargeting efforts focused on e-commerce conversion.